Innovation is crucial to any company’s continuing success. It’s important to generate new product ideas that add value to the consumer and set your brand apart from the competition. You need validated concepts that drive strong purchase interest and uniqueness among consumers. That’s precisely what you’ll receive when you enlist the help of Insights to Grow On’s seasoned experts.
Make Your Products Stand Out
The key to creating unique concepts is knowing what motivates consumers. After all, they are the end-users, and you need to include their perspective to produce the results you hope for. At Insights to Grow On, we create concepts with deep consumer empathy and include end benefits and product claims that resonate.
We research target audiences and market trends, gather valuable insights, and transform them into new product concepts. And we don’t stop there. We also leverage claims, key attributes, and translate science and technology into relevant and compelling content to differentiate your offering from the competition.
Develop New Product Ideas That Don’t Exist in the Market
Developing new product ideas that don’t exist in the market can be complex and risky. We simplify the process and mitigate risk through a systematic yet iterative approach by establishing proof of concept with consumers and screening ideas with experts during concept generation for technical feasibility and business viability. Here’s what it entails:
Idea Generation
Generating an idea – or multiple – is the first step of the process. We can brainstorm with your team or work independently to stretch and shape ideas incorporating various techniques to generate a rich mix of ideas to expose to experts and end-users for feedback.
Market Research
After generating a business idea, the next step is ensuring whether the ideas have wings to fly. Or, in other words, conducting market research. We do this through many methods, like online surveys, interviews and focus groups. Doing so gives us a clear picture and allows us to move forward with our findings.
Concepts with Illustrations
With the basics out of the way, the final step brings it all together into a fully expressed concept that can include illustrations to bring the idea to life. You can share these concepts with your internal team to further vet and ultimately pitch them to your customers.
Following this foolproof process results in your product concept gaining traction.
Translating trends and insights into meaningful solutions requires a wealth of experience and the ability to think outside the box. Fortunately, we tick all the right boxes, transforming your ideas into successful product concepts.