At Insights to Grow On, we identify emerging trends within your category and beyond. But it doesn’t stop there. We dig deep into available data to connect the dots. We’ll develop hunches and design a discovery path to fill in the gaps. This is where we can deploy a variety of approaches to distill insights that can be leveraged to shape marketing campaigns and inspire innovation.
Mining Your Way to Insights
Insight mining is not data collection or CX – customer experience. It requires a real focus on HX – human experience. Insights into human nature, behavior, and intent often reveal a path forward based on deep, fundamental truths. This leads to bigger, better, bolder solutions that break through the clutter.
We do not follow a cookie-cutter approach – instead, we design a discovery path that’s customized to meet your unique needs. We help you see the patterns and possibilities so the picture becomes as clear as day. More than that, we help you create a workable solution through a disciplined approach that generates true business value because a great insight is a terrible thing to waste!
How We Gain Insights with Real Data
Innovation is impossible without consumer insights. Insights challenge conventional beliefs and become fodder for new products or services, compelling marketing campaigns, or an enhanced UX–user experience. For years, we’ve deployed a wealth of research approaches to gather real data and distill powerful insights. Some of the ways we gain insight include:
Data Mining
Sometimes there is a wealth of information to draw from but no one to bring it all together to assess patterns, gaps, and anomalies. We collect, synthesize, and evaluate data from proprietary and syndicated sources, overlay other data such as free social listening platforms and fill in missing pieces of the puzzle with customized research.
Interviews and Ethnographies
Following a human-centered approach, we create empathy by truly understanding pain points and aspirations. A great way to learn about a persona is through one-on-one interviews along with observation – because, let’s face it, what we say isn’t always the same as what we do. As we learn, we’re working toward a solution through iterative prototyping. Why wait until the end when learning and refining along the discovery path are better to deliver the best human experience?
Customer Journey Mapping
Observing a customer’s journey throughout gives keen insights into their full-circle experience with your brand or service. What are they seeing, doing, feeling, and learning at key points along the journey? Once this is mapped out, we can then design solutions that meet or exceed their expectations.
Using approaches like these, we glean insights that lay the foundation for creating robust solutions that are both human-centered and business-building.
Future Trends and Business Building Insights
Over the years, we’ve assisted so many clients in adopting future trends in marketing ahead of the competition, leveraging insights to drive customer engagement and develop new products and services. Let’s get working on your next big idea!