INSIGHTMINING & TRENDS
We identify emerging trends within your category and beyond. We dig deep into available data to connect the dots. We’ll develop hunches and design a discovery path to fill in the gaps. This is where we can deploy a variety of approaches to distill insights that can be leveraged to shape marketing campaigns and inspire innovation.
INNOVATIONPLATFORM & CREATION
We can help you identify whitespace and construct platforms (opportunity spaces) to fuel your innovation pipeline. The platforms incorporate trends, insights, leading indicators, science and technology, concept starters, design elements, and more to help guide innovation. In addition, we can create full concepts and validate them with end-users to support project implementation.
WEBINARTHEMES & CONTENT
Need a way to engage your customers and prospects? We can develop an intriguing theme for your webinar and create content including trends, insights, and solutions. We can also help you identify experts and key influencers for the webinar and create digital ads to drive awareness and registration.
SPEAKING ENGAGEMENTS
Anne Healy can serve as an expert speaker at your next forum. With over 25 years of marketing innovation experience and great insights, she incorporates storytelling and other highly effective techniques to engage your audience. Anne is an inspirational speaker that approaches every speaking engagement with high energy, passion, and enthusiasm.
IDEATIONSESSIONS
If you’re having trouble generating ideas, allow us to pitch in. We’ll customize our approach to bring out the best in colleagues, experts, and consumers. It won’t seem like work as we incorporate fun ways and different angles to inspire big, bold, and brilliant ideas to help your business grow.
NEW PRODUCTCONCEPTS
Not sure how to best translate trends and insights into meaningful solutions? You may have an ingredient, technology, or service that needs to be shaped for commercial success. We’ll research your target audience, gather useful insights, and transform them into new product concepts that we can screen with end-users.
MARKETINGCLAIMS
It can be challenging to describe the benefits of your products or services in the best possible way. That’s where we can help by creating, testing, and optimizing claims to ensure that they resonate.
POSITIONING ANDVALUEPROPOSITIONS
What do customers think about your brand or offering? How does it add value differently than competitive alternatives? We’ll find the answers to these questions by identifying your target audience, understanding your customers’ pain points, conveying how your products or services can solve their problems, and relaying your value.
WHITESPACE ASSESSMENT
By assessing trends, accumulating market data, and performing analyses, we’ll identify gaps in the marketplace that can drive incremental revenue for your business.
GO-TO-MARKETSTRATEGY
We’ll create a step-by-step plan to introduce your latest product or service to your target audience. The plan will help you focus your resources and improve your return on investment through a more calibrated approach to sell-in.
PORTFOLIOOPTIMIZATION
Do you need help trimming down your portfolio, so it’s leaner and more agile? We’ll optimize your portfolio to deliver maximum value to your customers while maximizing your top and bottom line.
COMPETITIVE ANALYSIS
After evaluating your competitors and conducting a SWOT analysis, we’ll identify ways to gain a competitive advantage and strengthen your brand value.
MARKETING CAMPAIGNS
Do you have a new product or service to promote or need to refresh the narrative around an existing one? We can develop an exciting marketing campaign to drive awareness and engagement, complete with marketing collateral, digital ads, and more.
EDITORIAL CONTENT CREATION
Instead of focusing on your company’s features, we’ll highlight the advantages your customers will receive by crafting unique editorial content. It can be used for websites, blogs, social media posts, infographics, and press releases.