INNOVATION PLATFORM CREATION
One of the biggest roadblocks for marketers is coming up with that “Big Idea” that could disrupt the industry. That’s where Insights to Grow On can add value. We can help you identify whitespace and construct platforms (opportunity spaces) to fuel your innovation pipeline.
WHAT DO OUR PLATFORMS INCORPORATE?
Innovation doesn’t just happen; it requires a wealth of experience and foresight. We incorporate business-critical factors and customer centricity to guide innovation and support idea generation.
Innovation platforms include trends, insights, leading business indicators, science and technology, concept starters, and design elements. When combined, these distinct elements pave the way for the successful implementation of innovative ideas.
HOW WE CREATE INNOVATION PLATFORMS?
Sometimes, it’s easy to get caught up in a “quick hit” mindset. However, when you build a platform, you’re creating a blueprint designed to support innovation in the short-term, mid-term, and long-term – all under the same strategic roof.
This approach is not only strategically grounded, but it also guides an organization in a cohesive way so that resources are effectively and efficiently deployed. Here’s how we can help you
Gap Analysis and Whitespace
We’ll perform fit gap analysis and opportunity spaces based on trends, market insights, consumer pain points, category adjacencies, sta-
keholders, subject matter experts, and more. We follow a systematic yet fluid process to build and refine our thinking, collaborating with
your team throughout the process.
Ideation
We’ll brainstorm with your team and external experts to expand our thinking, using analogies, anomalies, orthodoxies to challenge and
inspire us. This can take place in person or virtually via whiteboards – but either way, it will be both fun and productive!
Concept Starters
While innovation platform development is meant to be blueprints, we like to bring them to life with concept creations that serve as examples. We can also go further and validate ideas with consumers and gauge feasibility with experts. This way, you come out of the gate,
running!
Design Thinking
Whether it’s an unprecedented or complex problem, it’s helpful to bring in some fresh perspective. We think like designers at Insights to Grow On and adopt aspects of Design Thinking to address key dilemmas. Our approach includes empathizing, defining, ideating, rapid
prototyping, testing, and storytelling to get you where you need to be.
We approach each assignment with passion, collaboration, and expertise to support your growth!
BRING YOUR IDEA TO LIFE TODAY
Bringing your idea to life requires bench strength and a platform that yields solutions that benefit your end user and your business! We’ll help you identify, shape, and validate ideas successfully.