Your product might carry outstanding features or benefits, but perhaps you haven’t found the right way to articulate them to customers. So, how do you convert features and benefit into messages that resonate with your audience? Creating, testing, and optimizing product claims can ultimately drive purchase interest. That’s possible when you leverage the services of Insights to Grow On.
The Advantages of a Compelling Claim
A claim can be a great way to differentiate your product or service from your competition or to convey benefits that matter most to your customers:
Differentiate Your Product
Claims can persuade customers to choose your brand over competitors. A great claim is differentiated, relevant, and reflective of your unique selling proposition.
Improve Your Revenue
When evaluating marketing claims, one of the biggest challenges for a company is improving its revenue. A great claim can attract new users or increase usage among existing ones. The key here is to ensure that your claim is compelling enough to influence purchase behavior.
Build Brand Credentials
When you build an arsenal of claims to communicate to your target customers, you are also building your brand credentials at the same time. Delivering on your claims is important because it helps to create a strong bond with customers and builds customer loyalty.
Carving out a Claim
A great claim can have a significant impact on your business. It can help you differentiate your products from others. We’re here to help you carve out high-impact claims so that you can enjoy more success!